You’ll come across several different strategies for growing your company organically as you develop your online presence, including search engine optimization (SEO) marketing.
SEO marketing is a powerful tool for generating leads, the sales, and more.
We’ll talk about SEO marketing, the various forms of SEO, and how to do full-service SEO marketing for your company on this page. If you need help with your SEO strategy feel free to contact us here!
What is SEO marketing?
The method of improving your website’s ranking in search results on Google, Bing, and other search engines is known as SEO marketing. Increasing your website’s organic rating lets you attract more valuable organic traffic.
SEO marketing focuses on the website’s popularity without paying the search engines, which ensures everything happens naturally. SEO improves a website’s rankings by incorporating technological and artistic elements, resulting in more visitors and increased visibility of the site’s presence in search engines.
When a website is well-structured, search engines can easily understand it and give it a high ranking. SEO isn’t just about getting a website to perform well in searches; it also seeks to improve the user experience.
Why is SEO so important?
Organic search accounts for the vast majority of traffic
You might be losing out on traffic and sales if you don’t have an SEO plan in place for your shop. According to Wolfgang Digital, search engine results pages will generate 35 percent of overall traffic and 33 percent of revenue for online retailers, making it the marketing platform that can deliver the most traffic and revenue.
The cost of paid ads is rising, while SEO is “free traffic”
If you rely on paid advertisement platforms like Facebook or Instagram for the majority of your revenue, this can eat into your profit margins. While it takes time to generate organic traffic, it can ultimately become the most cost-effective acquisition platform. Investing time and effort to increase organic traffic through SEO can be time consuming, but the compounding effect of organic traffic makes it the best value for money channel for generating customers. Even if the results aren’t immediate, SEO can never be overlooked.
You will get up to 30% more daily traffic by ranking first in search engines
In the SEO community, it’s a running joke that if you wanted to cover a corpse, you’d put it on page two. That’s because first place gets the most clicks, overwhelmingly so as compared to 11th place.
If you have a page that is doing well for organic traffic despite not having done any search optimizations, there’s a good chance you can boost it to pull in more traffic with minor changes.
3 aspects of SEO marketing have an effect on the rankings
SEO marketing is a complex process with many moving pieces. Since SEO entails numerous components, it can be difficult to comprehend.
In the video below and the text below, we break down SEO marketing briefly. Take a look!
The 3 components of SEO marketing are as follows:
On-page SEO
Any optimizations made to your website are considered on-page SEO.
Person page optimization techniques are included in this section of SEO. You make adjustments to a website in order to improve its search engine ranking.
Here are a few on-page SEO optimizations that will help your company grow:
- Keyword research: Keywords are an important part of SEO. Keywords are used by the target audience to produce results and find the correct page. This is one of the on-page SEO strategies you can use to make your site rank higher in search results.
- Keyword optimization: entails not only identifying the right keywords but also incorporating them into your page. This practice is important for SEO because it makes you rank higher in search results.
- Content creation: Content development is a critical component of an effective SEO campaign. Creating content will assist you in driving valuable organic traffic to your website. It is an on-page optimization technique that allows you to rank for keywords specific to your business and target audience.
On-page SEO is an important part of the SEO process because it allows you to rank higher in search results.
Technical SEO
In addition to on-page SEO, there is professional SEO.
Technical SEO entails optimizing the site’s backend components in order to make your site rank higher.
Technical SEO optimizations include:
- Improving your site’s speed: The time it takes for a user to load your website has an impact on whether they stay or leave. Since your audience does not want to wait for slow-loading sites, you must configure them to load quickly. Google PageSpeed Insights can help you find optimizations for your website.
- Making your site mobile-friendly: More people than ever before using their cell phones to access websites. It is important that you customize your website for mobile users so that these users have a positive experience. A responsive design is an excellent way to build a mobile-friendly website.
- Growing the crawlability of your site: Your website appears in search results since search engines such as Google crawl and index your site and its pages. You must make your website crawlable for search engines in order for your pages to be indexed. You can do this by using a txt file on your website.
If you want to optimize your platform for SEO marketing, you must also optimize the backend.
Off-site SEO
Off-site SEO refers to any off-page SEO tactics that are not under the company’s direct control. This practice aids in the strengthening of your relationships with other sites and the development of your online credibility in your industry.
Backlinks are the most popular off-site SEO activity.
Backlinks are links from other websites to your site. These backlinks can help a search engine’s understanding of your website, particularly if they come from credible, high-authority websites.
By producing high-quality content, you can draw backlinks to your website.
When other industry experts see your high-quality content, they are more likely to refer to it on their own website. In most cases, the company would need to do outreach in order for these sites to be aware of your content and its importance.
Off-site SEO, though outside of your direct control, is important for improving your site’s ranking.
Check out Neil Patel’s blog for more information about backlinks. He is regarded as one of the best SEO consultants in the industry.
How to do search engine optimization like a Pro?
You should start implementing best practices to help you nail your SEO marketing strategy now that you know more about SEO and what it entails. Let’s take a look at three SEO strategies to get you started with promoting your website.
Create an SEO-friendly website
If you want to be effective with SEO marketing, you should first create an SEO-friendly website.
The heart of your SEO campaign is your website. If you want to use SEO marketing to your benefit, you must create a website that search engines can crawl and index. Your website should also be simple to use.
On-page and technological SEO techniques can assist you in developing an SEO-friendly platform.
To summarize, you should:
- Perform keyword analysis and incorporate appropriate keywords into your website.
- Increase the load time of your website.
- Make a template that is mobile-friendly or sensitive.
- Optimize the title tags and meta descriptions to include keywords and be descriptive.
- Attract links to your website and its material from other websites.
These are all methods for creating an SEO-friendly website for your business.
You can help your company rank higher in search results by adopting these techniques.
Create exclusive, useful, and engaging material
Integrate content development into your SEO strategy if you want to learn how to do search engine optimization effectively. Content marketing is critical in making the site rank higher in search results.
Content drives important traffic to your site and improves your search engine ranking. If you want to run a successful SEO marketing campaign, you must invest in a high-quality content marketing strategy.
To begin with content marketing, you must first identify industry-related topics to cover with your content, which can range from a blog post to an online guide.
Keyword research can assist you in identifying important topics for content creation.
After you’ve decided on your subjects, you’ll need to decide on a format.
Content is available in a variety of formats, including videos, blogs, ebooks, infographics, and podcasts. You’ll want to figure out the ways work best for your audience and subject, and then use a variety of them to keep your readers engaged in your material.
After you’ve decided on a format, concentrate on meeting the user’s search purpose.
Perform a fast search for your keyword to see what other content comes up in the results.
In this case, if you search for “best breed of dogs for therapy,” several of the results have a numbered list of the top breeds. According to the search results, most people want and expect a list of different breed choices for therapy dogs.
You will get an idea of what the audience wants to see by looking at the search results.
When creating content, make sure to do so on a regular basis.
A compelling content marketing plan publishes content on a regular basis to not only drive traffic to the website. You also provide users with additional content that assists them in learning more about a subject, researching a purchase, and other activities.
By investing in content marketing, you can help your company drive more traffic to its website and achieve greater success with its SEO marketing campaign.
Keep an eye on your analytics
You must track your campaign if you want to be competitive with SEO on Google.
You won’t know if your plan is producing results for your company unless you monitor your SEO success. With Google Analytics, you can track your campaign to see if it is producing the desired results for your company.
Google Analytics allows you to view key indicators related to your SEO campaign.
You’ll see metrics like:
- Bounce rate
- Organic traffic
- Level of conversion
- Dwelling time
- Total number of sites viewed
These metrics assist you in understanding the actions of your audience as well as the success of your page.
You will see if you’re driving quality traffic to your site by monitoring your analytics.
These data points help you understand if your pages are important to the user’s search query, if your audience stays on your website for a long time after first visiting it, and if they visit several pages on your site.
Monitoring your analytics will show you which elements of your campaign are working and which need to be improved. You’ll even learn how to refine your campaign for even better results.
Begin using SEO marketing right away
SEO marketing is an excellent way to expand your online presence. You will assist your organization in driving more organic traffic to your website and generating more useful leads.
This strategy is beneficial to your business, but it requires an expenditure of your time. SEO is technical, which can make it difficult if you don’t have prior experience performing outreach or optimizing the site’s backend.